Vienna strips on OnlyFans I Casevideo 2021
Vienna is home to some of the world’s most iconic artworks. 100 years ago, Gustav Klimt, Egon Schiele, Koloman Moser and many more fought for the free expression of their art. 100 years later, social media algorithms make their fight obsolete and label Viennese art pornographic leading to blocked accounts and deleted posts. We wanted to bring the discussion about nude art back to where it belongs: in the hands of people, not algorithms.
We took censored artworks from out cooperating museums (Albertina Museum, Leopold Museum, Kunsthistorisches Museum, Naturhistorisches Museum) and published them on OnlyFans, which allows 18+ content for subscribers. Protesting the censorship of art, promoting Vienna’s historic sexual liberty and its most famous museums. Every subscription on OnlyFans granted free entry to the participating museums or a free Vienna City Card. A simple move that started a global discussion: 2.5 billion Impressions, 150 million engagements, more than 2.500 articles worldwide and media coverage reaching over 730 million people.
Vienna strips on OnlyFans: A protest movement for artistic freedom on social media.
Campaign Credits:
Agency: Jung von Matt DONAU
Creative Director: Michael Morgenbesser
Art Director: Denise Danninger
Design Digital: Julian Frener
Photographer of outdoor statues: David Payr
Cooperating museums:
• https://www.albertina.at/
• https://www.leopoldmuseum.org/
• https://www.khm.at/
• https://www.nhm-wien.ac.at/
Casefilm Credits:
Casefilm by: Mateusz Najder Editing & Postproduction
Audio: https://artlist.io
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